Location, Location and Location! Just like in Real Estate, internet real estate (domains) is all about choosing the right name. The right name gives you prestige, create perception of power and influence, and resonate in your customers’ memory. The right brand name is one of the most important decisions for any entrepreneur trying to create a startup.

Many entrepreneurs do a huge mistake and don’t allocate sufficient budget for the domain name, and end up regretting that decision later on. When you begin with a brand, and spend so much time working on it, building domain authority and reputation that helps you to rank on Google and other search engines, it becomes so hard later on changing the brand to something else as you will have a downtime period from all search engines as your previous domain history was reset.

Domain names are a great investment for non-entrepreneurs as well. If you like a domain or if the domain relates to you somehow, you should consider doing the investment. The domain could offer you huge value for your own personal growth, and you could have a buyer down the line pay you 10X what you paid. We received so many emails from so many customers about success stories, where they bought a domain from us for few thousand dollars, and end up selling it for way more. However, this is not always guaranteed and sometimes it takes so long to be able to flip a domain for hefty profit.

As such, domain names purchases are not frivolous purchases. They are valuable assets that are being traded on dozens and dozens of auction websites, and they always appreciate in value (mainly the .com’s). So many people invest in precious metals, luxury swiss watches, cryptocurrency and stock market and forget to own a decent portfolio of domain names. Domain names are assets that are as good as any other investment opportunity (gold, silver, bitcoin, swiss watches, etc) and you should have your own portfolio of domain names.

We are always ready to make deals if we are talking about bulk domain purchase. If you want to discuss any potential deal, you can email us on domains@trafficbox.com